On October 10, at the end of my first semester, the event Expoarte was held, a project that is part of the completion of the subject Art and Advertising. This event is part of the Advertising's Degree from UFMT. The event featured several stands, each addressing topics related to art, which were chosen by the groups of students

I, with my group, organized a stand dedicated to Hip-Hop culture. I was responsible for preparing briefings for the design team, as well as having the idea of making an Instagram filter for our account. We use social networks as channels of dissemination, especially our page on Instagram, where we publish teasers in videos produced by the group.

On the day, with the other members of the group, we act as stand representatives, presenting the work and themes. We developed three playful activities in order to attract the attention of the public, composed of students from UFMT, where we asked them to create their "tags" and write sentences in frames, and we created an environment for visitors to take pictures and mark us. Later on, we used these incentives to measure engagement and the number of visitors to our stand.